Chiliz news April; Rakuten Europe is collaborating with blockchain company Chiliz on Fan Tokens

Fintech blockchain company Chiliz, makers of Fan Tokens and the fan engagement platform today announced a partnership with Rakuten Europe.

Through this partnership, Rakuten customers in Spain, the UK and Germany will be able to use Rakuten points to redeem Fan Tokens – collectible, tradable digital assets that offer owners benefits including voting rights, VIP rewards, club & sponsor promotions, AR- enabled features and super-fan recognition at Crypto Italy is popular.

Rakuten has continuously expanded its presence in Europe and today offers consumers across the region a variety of services including shopping, communications and digital content – available through, and At the heart of this diverse portfolio are Rakuten Points, which connect Rakuten’s services with retail and experience partnerships, as well as global brands. Members can earn points on their daily purchases and redeem them in a variety of ways – including movies, gift cards, e-books and more.

Rakuten strives to continuously add more depth to the service, improved perks and additional partners and now offers Fan Tokens for FC Barcelona ($ BAR), Paris Saint-Germain ($ PSG), Juventus ($ JUV), Atlético de Madrid ($ ATM), AS Roma ($ ASR), Galatasaray ($ GAL) and AC Milan ($ ACM) as part of its ecosystem. FC Barcelona is also a Main Global Partner of Rakuten.

Chiliz crypto tokens

More Fan Tokens from Chiliz 24 partners, including Manchester City, will be added to the offering and the partnership will expand to additional markets in Europe and worldwide in the future.

Chiliz and Rakuten will also explore further integrations, with a view to creating a global space where Rakuten and users can freely interface with both platforms. Chiliz will also partner with the Rakuten blockchain lab, where Rakuten will become an official node validator for the Chiliz $ CHZ blockchain. Website for Crypto Spain is popular.

The digital collectibles market is booming right now. CoinMarketCap, the world’s most referenced digital asset price tracking website, has created a dedicated page for Fan Tokens struck on the Chiliz blockchain. The total Fan Token market cap recently exceeded $ 400M. The Chiliz course expectations for the future can also be called extremely positive

Chiliz $ CHZ is a leading crypto-unicorn ecosystem with 100+ employees worldwide. The company has major global expansion plans for 2021 and will expand their existing presence in Europe while targeting many more Fan Token launches in the UK, Asia and South America. Chiliz announced a $ 50M expansion to the US in early March to target launches with the 5 major US sports leagues. Chiliz has multiple office locations around the world and will open new European and US headquarters in Madrid and New York in 2021.

Cédric Dufour, Managing Director Open E-Commerce for Rakuten Europe said, “Our goal is to create an innovative, customer-centric membership program that is unique in the region. The key to this is the right mix of great value, unique offers and consumer exclusive features.

Thanks to the partnership with Chiliz Expectations and, we are now the only loyalty program that integrates the ability to exchange points for tokens – a huge benefit for Rakuten customers and a big step to turn our diversity into a game changing force in the industry. to make.”

Rakuten & Chiliz partnership

Alexandre Dreyfus, CEO of Chiliz and said: “Rakuten is a global fintech and online commerce powerhouse and we are very excited about the tremendous potential that this new partnership offers us.

“We have begun adding seven Fan Tokens from some of the largest sports brands in the world to the Rakuten open e-commerce ecosystem.

“I look forward to seeing this innovative partnership evolve as we add more Fan Tokens and explore deeper end-to-end integrations with Rakuten, boosting our mission to build a multi-billion dollar digital sports ecosystem.”